In what industry observers are describing as a bold and unprecedented move, Horizontal City Property Developers Ltd. has announced a 40 per cent discount on its landed properties, a development that could significantly reshape access to real estate investment in Nigeria.
The Managing Director, Dr Paul Basil Iloegbouba, disclosed that the initiative is designed to encourage wider participation in property ownership, particularly among emerging investors and middle-income earners.
Dr. Paul Basil Iloegbouba
According to him, the decision reflects the company’s commitment to reducing entry barriers in the real estate market while promoting long-term wealth creation through land acquisition.
“This initiative is not just about selling land; it is about creating opportunities and encouraging smart investments for the future,” he said.
Details of the Offer
The promotional offer applies to plots located at Crystal Garden Estate, Enugu, situated behind the Centenary City development—an area widely regarded as one of the fastest-growing real estate corridors in the state.
Under the limited-time promotion:
* Original Price: ₦20,000,000
* Discounted Price: ₦12,000,000
* Title: Deed of Assignment
* Deadline: April 30, 2026.
Market Impact and Investment Potential
Industry analysts note that such a substantial price reduction is rare within Nigeria’s property sector, particularly in high-growth locations. The Enugu axis, especially around Centenary City, has continued to attract attention due to expanding infrastructure and increasing residential demand.
The offer is expected to appeal to a broad spectrum of buyers, including first-time landowners, property developers, and investors seeking high returns.
Key advantages highlighted include:
* Strategic location with ongoing development
* Strong potential for capital appreciation
* Suitability for both residential and commercial projects
* Verified documentation ensuring secure transactions
A Window of Opportunity
With the deadline set for the end of April, prospective buyers are being encouraged to take advantage of the limited-time offer before prices revert to market rates.
Real estate stakeholders suggest that initiatives of this nature could stimulate increased participation in the sector and contribute to broader economic activity tied to housing and infrastructure development.
For inquiries, inspections, and purchase arrangements, interested parties are advised to contact the developer directly: 09151778052 or visit
www.horizontalcity.com.